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Art Direction, Graphic Design and Account/Project Management when opportunities arise.
A table of trusted coworkers, building something that resonates because it understands humans first. Be it a product, service or even a legacy.
Living the Saigonese life
I moved to Saigon in October 2019, starting what would become a four-year journey with The Vietnam Group. I joined as a Graphic Designer and was appointed Manager 6 months later. I led our design team to work closely with the content and development departments on a daily basis. Alongside the other managers, we handled the communication with our Account partners in the USA.
After 2 years, as our local client base grew a bit, I took over Account management for the Vietnam market.
Over these years, I truly enjoyed being challenged and given opportunities to grow. Thanks to this experience, I feel like I became more grounded in who I am as a professional.
I joined AQUILA in March 2024 to build an energy consumption monitoring dashboard from the ground up. As the in-house Lead designer, I was also responsible for overseeing the brand identity and visual output
Focusing on 1 project or 2 at a time VS juggling with a bunch of projects as we do in angencies, felt refreshing and gave me room to dig deeper inside topics. Getting familiar with the ESG principles and contributing to a more sustainable way of working was the highlight of this mission. That, and our beautiful team.
Because people are often curious, I was born in Vietnam but grew up almost exclusively in France. I only ‘came back’ through some lucky events, after which I decided to make an effort to get to know this country properly.
Until then, aside from my looks, being Vietnamese or even Asian didn’t mean much to me. I’m sure that’s a feeling shared by many overseas Vietnamese.
I joined INALCO Paris after my BA in Graphic Design to learn Vietnamese. It turned out that while learning another language was enjoyable, getting to the History and Anthropology part of the curriculum was much more fascinating to me. That is why I pursued with a Master’s. Doing fieldwork in my 2nd year was challenging but deeply rewarding – especially on a personal level. It consolidated my conviction that the best questions are the ones you can only ask after you’ve stayed long enough.
Soon, Vietnam – and particularly Saigon – became ‘a place to call home’. I’m rekindleling my roots in my own way.