CIRCA
Logo, Style Guide
2023
Role
Visual Identity Designer
Brief
Create a logo and style guide for a line of pharmacies founded in Vietnam.
At a glance
Situation
The founding company picked the name ‘Circa’ but the rest of the brand identity was entrusted to us.
Insights
The competition amongst pharmacies in Vietnam is tight so allowing CIRCA to distinguish themselves in a crowded market was crucial.
Offered Solution
Creative Intent
Orange quickly became an obvious choice: firstly, because a blue or green logo felt too stereotypical, and secondly, because it aligns with the chosen keywords “dynamism” and “vitamin.”
The circular ‘C’ reflects the brand name ‘Circa’ and its goal of connecting and bringing together the different players in the healthcare journey—doctors, pharmaceutical companies, and patients.
Outcome
The color palette has been implemented in all of CIRCA’s communication (online and offline).
Since then, a few locations have opened across Ho Chi Minh City and other Vietnam provinces. Each location displays the logo at the front of the shop.
*Credits: the sources below are from Google Maps and belong to their rightful owners.
