Quotetopia
Logo, Style Guide, Website, Social Media, Blog
2022
Role
Team Leader, Creative Direction, Brand Design, Video Editing…
Brief
Create a brand identity and marketing strategy for an insurance broker company.
At a glance
Situation
Quotetopia is an insurance comparison site. Quotetopia compares the rates from hundreds of insurers to identify the best policy at the best cost for each individual’s situation.
Insights
The insurance market in the USA can be a headache so our task was to make it accessible and hassle-free.
The brand identity had to reflect a positive idea, a ‘utopia’, as stated in the company’s name.
Offered Solution
Creative Intent
The color palette gives joyful vibes and all of the illustrations are very synthetic to express the wish for a more simple world (thanks to Quotetopia’s help).
Regarding the pictures chosen, the directions were to pick clean compositions where the actions are clear. Never too crowded nor too intense.
Outcome
The Design and Content teams collaborated closely on the marketing strategy and production.
A starting package – spaced over about 6 months – was delivered.
