At a glance
Situation
This can be considered a niche product as the pool of potential clients is limited. There are several big competitors in the market but none is based in SEA. Customers report some difficulties in using their softwares.
Insights
Distinguish our product from the competition was important, both with the brand identity and marketing efforts.
The primary focus of our product team was the User Experience. In fact, pursuing an ISO certification is a tedious process so making it achievable by a standard user was no small task.
About the mascots
“We want to make the process of getting ISO27001 compliant less painful and much faster. Also less expensive and more transparent.”
“Ok, cool. What about the identity of the product?”
“Let’s have a mascot to express the idea of doing things in a chill and relaxed way.”
“Capybara?”
“Capybara.”
Meet Capy and Bara, our very own compliance consultant!
The app
Creative Intent
The dashboard should limit the difficulties arising during the process as much as possible and accompany the user along the way. This intention is embodied by the 2 mascots popping in here and there.
The interface is minimalist, with a neutral base and bright colors highlights.
